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WELCOME TO MY INTERACTIVE RESUME

Education

EDUCATION

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AUBURN

University

M.A., Communication and Journalism - 3.93

Fall 2017 - Spring 2019

 

B.S., Business Administration (Marketing) - 

Fall 2013 - Fall 2016

 

Located in Auburn, Alabama

 

Founded in 1856 as Alabama Polytechnic Institute (API)

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War Eagle!

THE AUBURN CREED

 

I believe that this is a practical world and that I can count only on what I earn. Therefore, I believe in work, hard work.

 

I believe in education, which gives me the knowledge to work wisely and trains my mind and my hands to work skillfully.

 

I believe in honesty and truthfulness, without which I cannot win the respect and confidence of my fellow men.

 

I believe in a sound mind, in a sound body and a spirit that is not afraid, and in clean sports that develop these qualities.

 

I believe in obedience to law because it protects the rights of all.

 

I believe in the human touch, which cultivates sympathy with my fellow men and mutual helpfulness and brings happiness for all.

 

I believe in my Country, because it is a land of freedom and because it is my own home, and that I can best serve that country by "doing justly, loving mercy, and walking humbly with my God."

 

And because Auburn men and women believe in these things,
I believe in Auburn and love it.

 

-George Petrie, 1943

PROFESSIONAL EXPERIENCE

women's foundation of alabama: Birmingham, ALABAMA

Communications and Grassroots Coordinator,

November 2023 - March 2025​​​

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  • Spearheaded digital growth efforts, increasing social media impressions by 127% year-over-year, reaching 230,000+ impressions and 11,260 total followers across platforms.

  • Led media outreach and secured 65+ earned media placements in 2024, elevating the Foundation’s public presence and advocacy reach.

  • Created content for and designed newsletter engagement strategies, driving 125,000+ interactions in 2024 through targeted messaging and audience segmentation.

  • Created and launched high-impact grassroots advocacy campaigns, mobilizing over a thousand supporters for policy wins like the 2024 Alabama Child Care Tax Credit legislation.

  • Strengthened donor and stakeholder engagement through data-driven storytelling, donor-centered messaging, and multimedia content.

  • Oversaw the complete re-design and launch of a brand new website for the foundation, and was responsible for the consistent updating of content.

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  • ​Led our digital marketing strategy, aligning messaging across all platforms for a cohesive brand presence.

  • Implemented process improvements, including streamlined press release workflows and social media content planning, enhancing efficiency and engagement.

  • Led project management and content strategy for the successful launch of the Women’s Foundation of Alabama’s new website, improving user experience and accessibility compliance.

  • Managed cross-functional collaboration with development, advocacy, and external affairs teams to align messaging with fundraising and policy objectives.

  • Coordinated multiple communications projects simultaneously, balancing long-term strategy with rapid-response messaging needs in a fast-paced nonprofit environment.

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Experience
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PHI ETA SIGMA NATIONAL HONOR SOCIETY HEADQUARTERS: Tuscaloosa, Alabama

Assistant Director of Communications and Research, August 2022 – October 2023

Chapter and Member Services Coordinator, July 2019 to July 2022

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  • Manage communication between the national headquarters office and individual chapters of Phi Eta Sigma that produce and facilitate student participation at the chapter, regional, and national levels.

 

  • Assist the Executive Director in building Phi Eta Sigma’s national presence by maintaining an active social media and digital presence for the organization through the website and other platforms, which includes regularly updating web code and creating content for social media platforms.

 

  • Assist the Executive Director in developing and implementing research strategies that align with the organization's objectives, including our research needs and opportunities.

 

  • Communicate relevant research findings to internal and external stakeholders, including the Board of Directors.

 

  • Advise and provide one-on-one training and administrative support to approximately 75 individual chapters of the organization in the Northeast and Midwest Regions, working closely with advisors and chapter leaders.

THE WOMEN’S LEADERSHIP INSTITUTE AT AUBURN UNIVERSITY

Graduate Assistant, May 2017 to may 2019

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- Responsibilities include outreach event planning and producing graphic designs for initiatives sponsored by the WLI including Auburn Women Leaders Past and Present, Extraordinary Women: A Lecture Series, Lifetime Empowerment Workshops, The Women’s Leadership Summit, The Coalition for the Advancement of Women in Public Office

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- Write, design, and produce all content for the WLI’s Annual Report

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- Serve as the Graduate Teaching Assistant for CCEN-2100 (Women and Leadership) undergraduate course

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- Serve as the instructor for CCEN-2100 (Women & Leadership)

Jaylin and student leaders at the WLI's Advisory Board meeting
Jaylin, Goveror Kay Ivey of Alabama, and mebers of the Alpha Gamma Delta sorority chapter at Auburn.
Jaylin interviewing College of Liberal Arts Dean Joe Aistrup for Facebook Friday Live video series
Jaylin with former Chief Justice of the Alabama Supreme Court Lyn Stuart, who is an Auburn alumna.

HARBERT COLLEGE OF BUSINESS

Rome, Italy

Strategic Marketing Internship, Summer 2015

 

- Worked with a team of six to develop a strategic marketing plan to increase cruise tourism and traffic for the Port of Catania

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- Analyzed local competitors, researched current customers, and targeted potential customers

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- Used territorial marketing to conduct a situational analysis to base recommendations off of our client

 

 

AUBURN UNIVERSITY COLLEGE OF LIBERAL ARTS OFFICE OF COMMUNICATIONS AND MARKETING 

Contributing Writer, January 2017 to may 2019

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- Created and produced content for the College of Liberal Arts  annual magazine, Perspectives

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- Conducted faculty, student, and alumni interviews to be featured on the CLA website

 

 

Lauren Lundy and I while interning abroad in Italy, visiting the Amalfi Coast
The view from my office in Rome, Italy looking out at the colosseum.
Leadership

LEADERSHIP

AUBURN UNIVERSITY OFFICE OF GREEK LIFE

Panhellenic President, November 2015 to December 2016

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- Elected to lead the largest undergraduate student body organization with over 4,400 active members​​

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- Served as the Panhellenic representative on all university organizations and Student Affairs Committees

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- Attended Presidents Cabinet with all major student organization presidents to network and build relationships

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- Preside at all executive officer, council, and president meetings​

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- Established an endowment scholarship fund of $26,000 which will be awarded annually in the amount of $1,000

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Panhellenic Cabinet - Director of Extension, Spring and Fall 2015

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- Led the 17-member extension committee, comprised with one representative per campus sorority

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- Finalized the addition of the eighteenth sorority to join Auburn Panhellenic, Sigma Sigma Sigma

SOCIAL SORORITY

Vice President of Operations, Spring and Fall 2015

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- Handled all administrative duties and manage internal relations for the chapter

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- Served as the leader of the operations team, as well as lead all voting executive council meetings

2016 Auburn University Panhellenic Coucil Presidents Small Group in front of Samford Hall
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Alpha Gamma Delta members in the arena on Bid Day 2016
Service

SERVICE AND APPOINTMENTS

Miss Homecoming Candidate Leah Bostany and I pictured with her campaign poster.

STUDENT GOVERNMENT ASSOCIATION TOP 5 MISS HOMECOMING CAMPAIGN

 

Leah Bostany Campaign Manager, Fall 2016

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- Campaign platform advocated, promoted awareness, and fundraised for at-risk youth in the local community who do not have the means or privilege to pursue higher education by partnering with the Lee County Youth Development Center

Leah Bostany's Miss Homecomig Top 5 Staff members and me (campaign manager)

alabama girls state 

 

Counselor and Staff member, Summers

2016, 2017, 2018, 2019, 2021, 2023, 2024, and 2025

 

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Auburn University students and alumnae who served on the Alabama Girls State staff in 2016
Girls state delegates who I served as counselor for in 2017.

AUBURN UNIVERSITY 125 YEARS OF AUBURN WOMEN

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Planning Committee Member,

2017-2018

A table full of 125 Years of Auburn Women memoribilia
A photo of my 125 years of Auburn Women pin
Presenting Gov Kay Ivey with the WLI's Lifetime Achievement Award
Skills

SUMMARY OF SKILLS

Strategic communication, public relations, press releases, media outreach, social media management, multi-platform content creation, engagement strategy, analytics-driven growth, email marketing, digital advocacy, campaign development, segmentation, performance tracking, website management, SEO optimization, WordPress, Wix, HTML/CSS, WCAG accessibility compliance, data analytics, Google Analytics, graphic design, Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro), Canva, iMovie video editing, digital political and grassroots advocacy (OneClickPolitics), mobilization campaigns, policy messaging, legislative action coordination, project management, campaign execution, leadership, cross-team collaboration, Hootsuite, MailChimp and Constant Contact, and virtual event tools (Zoom, Eventbrite).

 

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CHARACTER TRAITS

Interpersonal Skills, Self-Motivated, Efficient, Reliable, Responsible, Trustworthy.

Resume

DOWNLOAD A PDF COPY OF MY FULL RESUME HERE

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